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Thereís a huge disadvantage if you own a Subaru WRX STI in the winter. Without the right winter tires, the STI is pretty much useless in the snow. With all that power, even the excellent all-wheel-drive system will leave you stranded if you leave on those summer tires. Make sure you upgrade to winter performance tires.
Driving a WRX STI performance car is the ultimate on the fun-to-drive meter in the snow. You wonít find many Subaru WRX STIs sitting in the garage waiting for warmer weather or dry roads. Put a set of winter Blizzak tires on your STI and you have a vehicle that will go anywhere this winter. While most STI owners bump up the power, the 305hp on a stock STI is more than enough to get you in some serious deep stuff on the snow and ice.
How does Subaru market the new WRX STI to future performance fans? Itís called Subaruís Galande Taxi. Denis Filerl reports for TorqueNews Subaru.
How does Subaru market the new 2017 WRX STI to future performance fans? Itís called Subaruís Galande Taxi.
Subaru markets the new 2017 WRX STI to future performance fans on the ski slopes in a brilliant way in Japan. Itís called Subaruís Galande Taxi. Subaru gives skiers free lifts in their all-wheel-drive vehicles up the ski slopes. What better way to show the all-wheel-drive capabilities of the WRX STI, Outback and Crosstrek. Itís brilliant marketing as winter sports are in high gear in Japan.
What better way to show the STIís performance than to power through deep snow on the ski slope? They bring in All Japan Rally Championship driver Kamata Takuma who takes a 2016 Subaru WRX STI sedan and thrills skiers at the 2017 ďSlope TaxiĒ events. Winter sports enthusiasts get to see the champion demonstrate the STIís all-wheel-drive capabilities in the deep snow at ski resorts throughout Japan. By the looks of Takuma in the video below, we arenít sure whoís having more fun.
Subaruís ďGalande Taxi 2017Ē events are held in two locations, and for the first time near Tokyo. Itís the STI these young skiers want to see most. The young generation of future car buyers get to experience the new performance sedanís AWD performance in extreme snow conditions as it powers up the ski slope to the top of the mountain.
Itís a brilliant way to market the 2017 Subaru WRX STI to future performance fans in Japan. When the young skiers see the performance sedan in the snow, you can bet they will think of the WRX or WRX STI when they buy a new car when they get out of college. Check out Subaruís AWD performance in the snow in the video here at TorqueNews.