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Good news for Imprezza. Do you see more Imprezza cars in your town's streets? I do.
The all new Subaru Impreza is already attracting a large number of buyers who switched from other brands. Honda, Mazda and Toyota take the hit.
Subaru Japan has already launched the new 2017 Subaru Impreza and itís attracting new buyers who never purchased a Subaru before now. Subaru reports that 51 percent of the the orders for the new Impreza compact came from buyers who switched from other brands.
Many buyers are switching from the Honda Civic, Mazda3 and Toyota Corolla. These cars have been the best in the compact car market, but that is changing thanks to the new Subaru Impreza which hit dealer showrooms in Japan this month.
Thatís exactly what Subaru was hoping for when they completely redesigned the sedan a and 5-door compact car. A majority of those buyers who are millennials (age 18-35) are choosing the 5-Door over the sedan. Of the 11,050 orders, 8,824 have opted for the hatchback model while only 2,226 chose the sedan body style.
If you own a 2014 Subaru WRX STI or older model, you may not know about the new-generation upgrades that help it push the performance limits even further. If you own a 2015-2017 STI, youíll know exactly what this is about.
The fourth-generation Subaru WRX STI received 10 improvements over the outgoing model that helped improve the STIís performance considerably. Itís called Kaizen, which is a Japanese business philosophy of continuous improvement. Subaru puts it into practice with the STI.
The STIís power to weight ratio is impressive. It will launch from 0-60 mph in 4.9 seconds, but itís in the corners where the performance sedan shines. It helps to have a rally-bred history and Subaru Tecnica Internationalís motorsport knowledge. They applied it to the new-generation performance sedan.