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It will be the responsibility of a company's data protection officers or controllers to ensure that European user data is sufficiently protected and/or anonymized, and it will be the controllers who will be among the first to be held accountable for violations. or violations are reported. Under the GDPR, controllers will be required to report any possible data breach to the relevant EU authorities within 72 hours of detection . In addition, users affected by data breaches should also be notified by a company's data processors, with the exception of compromised pseudonymised data, which is not subject Banner Design to the same reporting requirements as non-compromised data. anonymized. Companies affected by the GDPR will also need to consider the storage of user consent records. Banner Design While it's hard to say for sure, I'd bet most companies keep minimal records (if any) of users' consent to their data being stored or processed, but that will be an expectation - and an obligation.

legal - under the GDPR. Banner Design Companies must be able to prove that a specific user has not only given their initial express consent for their data to be stored, but also that the user's consent records are accurate and up-to-date. 8. What counts as "pseudonymous data" under the Banner Design GDPR? I've mentioned "data in the form of pseudonyms" several times, but what exactly is pseudonymous data? 10 things you need to know about EU GDPR Image via Tom “Marketoonist” Fishburne According to recital 26 of the GDPR, pseudonymised data is “data rendered anonymous in such a way that the data subject is not or no longer identifiable”. Essentially, this means that all identifying information about an individual user must be completely stripped from all stored or processed data so that the identity of a specific user cannot be revealed - even to the company or the consumer. authority responsible for data anonymization itself. Remember earlier when we looked at the types Banner Design of credentials protected by the GDPR? Well, it doesn't end with birth dates, social security numbers, or financial information.

The GDPR also protects information such as a person's religious, philosophical or political beliefs, information about their sexuality or sexual orientation, records of membership in Banner Design organizations such as trade unions and genetic or biometric data, including including fingerprints and DNA. Since all of this data is protected by the GDPR, the steps a company takes to pseudonymize its data should ensure that these data points are also removed completely. The main reason why the text and recitals of the GDPR use the term “pseudonymised data” rather than “anonymised data” is largely a reason for pragmatism. It is very difficult to completely Banner Design remove all credentials from a user. Truly anonymized data falls outside the Banner Design purview of the GDPR, but given that it is highly unlikely that many data controllers will be able or willing to truly and completely anonymize their users' data, the GDPR instead uses the definition of pseudonymous data.
 
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